Harley-Davidson Australia
Connected brand objectives and public presentation requirements with workshop delivery.
Harley-Davidson Custom Builds & National Reveal.
Brand briefs became distinct physical builds, each involving workshop delivery, specialist contributors and a public presentation.
Kustom Kommune founder and project lead
- Task and scale
- Distinct custom builds and public reveals, 2014–2015
- My position
- Kustom Kommune founder and project lead
- Location
- Melbourne, Australia
01 Task & scale
Task & scale
Three different briefs within the Harley-Davidson partnership: a custom Sportster, a Street Tracker 750 tied to a national model reveal, and a KR750 for exhibition.
02 Teams, partners & interfaces
Teams, partners & interfaces
Design, fabrication, mechanical, electrical and finishing disciplines
Aligned the creative direction with the sequence of physical work and specialist input.
Workshop contributors and specialist suppliers
Coordinated dependencies between components, external work and assembly.
Model reveal, exhibition and specialist media
Carried the projects beyond the workshop into their distinct presentation contexts.
Kustom Kommune founder and project lead
Led the client relationship and coordinated production; specialist work belongs to its contributors.
03 Project chapters
Three builds. Three separate briefs.
Custom client project
Sportster build
A custom Sportster delivered through the Harley-Davidson Australia partnership.
- My role
- Client relationship, creative direction and build coordination.
- Disciplines
- Fabrication, Mechanical, Finishing
- Outcome
- A separate commissioned custom build.
National Street 750 reveal
Street Tracker 750
A showcase build presented in the national model-reveal context.
- My role
- Creative direction and production leadership through public presentation.
- Disciplines
- Design, Fabrication, Launch
- Outcome
- Ranked #8 in Silodrome's Top 14 Motorcycles of 2014.
Six-week exhibition build
KR750
A separate XG750-based exhibition project with a monoshock conversion and one-off bodywork.
- My role
- Build direction and coordination against the show deadline.
- Disciplines
- Suspension, Metalwork, Bodywork, Assembly
- Outcome
- Completed for its exhibition deadline and covered in specialist media.
04 My responsibility
My responsibility
I worked across the client relationship, creative direction and production sequence, bringing workshop and specialist contributors into the right parts of each build.
Client and brief
Kept the Harley-Davidson relationship and three distinct briefs connected to the workshop's delivery decisions.
Production coordination
Aligned creative direction, specialist contributors, parts and workshop sequencing without claiming each specialist task as my own.
Public presentation
Carried the work into its separate reveal, exhibition and media contexts.
I led client communication, creative direction and production coordination. The specific fabrication, machining, electrical and finishing work was completed with specialist contributors.
05 Constraints & critical decisions
Constraints & critical decisions
Three different machines had different platforms and public contexts.
Decision Kept the Sportster commission, Street Tracker 750 reveal and KR750 exhibition build as separate scopes.
Effect Each build can be assessed on its own deliverables and contributors.
A fixed six-week window applied to the KR750.
Decision Coordinated build direction and specialist work against the exhibition date.
Effect The KR750 was completed for its show deadline.
07 Delivery & outcome
Delivery & outcome
The Sportster was a custom client build. The Street Tracker 750 was shown in the national Street 750 reveal context and ranked #8 in Silodrome's Top 14 Motorcycles of 2014. The KR750, a separate six-week exhibition build, was subsequently covered by specialist media.